Course Overview

The purpose of this course is to assist people to set up a small business
based on the tourist industry in island nations. This will help add
commercial value to local cultural activities, increase the ability of
people to harness their skills in planning successful small commercial
enterprises, and help them realise that they can play an important part
in ensuring that tourists enjoy their visit to their country.

Learning Outcomes

1. Define tourism 
2. Identify who is a tourist 
3. Identify the differences between international and domestic tourists 
4. Identify the types of goods and services that tourists want.

Syllabus

Module 1 Looking after the tourist
Module 2 Why start a tourism business?
Module 3 Making the goods, providing the service
Module 4 Pricing
Module 5 Promoting my business
Module 6 Selling
Module 7 Being a good business person
Module 8 Networking